Home
Project · Reality TV Africa · Asia

Project Inferno — Africa's biggest fashion reality TV show, beautifully impactful.

Inferno turns primetime television into a runway for heritage, youth designers and the Global Goals. With Be The Change, the show carries the Digital Twin across Africa and Asia — proof that fashion, faith and the SDGs can share the same stage.

Continents

Africa · Asia

Format

Reality TV

Distribution

Fawesome · Tubi · Roku

Aligned SDGs

4 · 5 · 8 · 12 · 17

Origin

Akwa Ibom

Powered by

Be The Change

The show

Inferno Runway is a high-profile fashion design reality show celebrating emerging designers and African creativity. From its home in Akwa Ibom, the series has already reached international audiences via Fawesome TV, Tubi and The Roku Channel — and its Season 1 winner, Joel Namnso Thomas, has walked runways in Brooklyn and New York.

With Be The Change, Inferno becomes more than a competition. Every episode links designers, artisans and youth teams to the UN Sustainable Development Goals — and every runway becomes a stage for the Digital Twin Football, carrying missions across Africa and Asia.

Leadership

Executive Producer

Bobu Cal

Executive Director

Yangbo Du

Read more

Executive Director

Sarah Noet

Read more

Powered by

Be The Change · SDG World Cup

Executive Producer

BC

Bobu Cal

Executive Producer · Project Inferno

Lagos

Bobu Cal is the Executive Producer behind Africa's biggest fashion reality TV show, leading the creative and production engine that turned Inferno Runway from a regional idea into an internationally distributed series.

From casting emerging designers to shaping the storytelling arc of each season, Bobu builds the show as a runway for heritage, craft and youth talent — a place where Akwa Ibom's culture meets a global audience on Fawesome TV, Tubi and The Roku Channel.

With Be The Change, Bobu is expanding Inferno's mission: pairing every episode with a Global Goal, weaving in local artisans and materials, and making primetime television a platform for measurable impact across Africa and Asia.

Legend Advisors

CS

Catherine Schuller

Legend Advisor · Project Inferno

New York City, USA

Catherine (Cat) Schuller is a co-founder of the SDG World Cup movement and a lifelong champion of inclusive fashion. As a Legend Advisor to Project Inferno, she brings decades of experience convening designers, editors and civic leaders around fashion as a force for equity.

From New York, Cat connects Inferno's designers to the international runway ecosystem — mentoring finalists, opening doors at Brooklyn and New York Fashion Weeks, and translating heritage stories into globally resonant collections.

Her advisory role ensures that Inferno's celebration of African creativity is matched by a serious commitment to representation, sustainability and youth empowerment on and off the runway.

MS

Mor Sene

Legend Advisor · Project Inferno

Dakar

Mor Sene advises Project Inferno from Dakar — the beating heart of West African fashion — bridging Senegalese design houses, Purpose Fashion Week and the SDG World Cup movement.

With deep roots in the Dakar fashion community, Mor helps Inferno source heritage fabrics, discover emerging designers, and build a runway that honors West African craft while speaking to a global audience.

As a Legend Advisor, Mor anchors Inferno's expansion into Francophone Africa and connects the show's mission to Purpose Fashion School — turning primetime episodes into pathways for the next generation of African designers.

Executive Directors

YD

Yangbo Du

Executive Director · Project Inferno

London · Global

Yangbo Du is an Executive Director of Project Inferno, bringing a systems-thinking lens to the show's production, partnerships and impact architecture. He connects Inferno to a global network of investors, technologists and civic institutions aligned with the UN Sustainable Development Goals.

Yangbo helps translate each season into measurable outcomes — from designer livelihoods and sustainable sourcing to youth participation and cross-border distribution across Africa and Asia.

His work ensures Inferno is not only a fashion spectacle, but a repeatable engine for SDG-aligned storytelling, partnership design and ecosystem building.

Government Partners

AW

H.E. Abraham Morris Weah

Government Partner · Liberia School Initiative

Monrovia

His Excellency Abraham Morris Weah is a Liberian public leader partnering with Project Inferno and Be The Change on a flagship school initiative in Liberia — anchoring SDG 4 (Quality Education) into the movement's on-the-ground programming.

Working alongside Bobu Cal and the Inferno leadership, H.E. Weah is helping design a pipeline that connects primetime storytelling to real classrooms — from scholarships and creative curricula to teacher support and youth mentorship in West Africa.

The Liberia partnership is one of several long-horizon government collaborations that carry Inferno's runway into schools, communities and civic institutions across Africa.

Bring Inferno to your city.

Partner with Be The Change and Project Inferno to host a runway, spotlight designers, and activate the Digital Twin Football in your community.